Our standards
Certified organic,
checked every year
Our organic skincare, makeup and body care are certified by Ecocert Greenlife. Our product pages list full ingredients, so you can check for yourself.
Why certification
Why we trust an
outside auditor
In the US, words like "natural" and "clean" don't have a legal definition for cosmetics, so they can mean very different things from one brand to the next.
We wanted an outside check. Since 2019, our organic ranges have been certified by Ecocert Greenlife, which reviews our ingredients, formulas and facility every year.
The certification
What Ecocert looks for
Ecocert Greenlife is a European certification body that has worked on organic standards since 1991. It certifies cosmetics to COSMOS, the international standard for organic and natural cosmetics.
Certification is renewed every year. Inspectors review our ingredients, formulas, facility and packaging, and each certified product has to qualify again.
- COSMOS ORGANIC. Requires a minimum share of organic ingredients in the formula.
- COSMOS NATURAL. Covers natural-origin formulas without the organic minimum.
- Product pages name which certificate each certified product carries.
The annual audit
Inside the yearly audit
-
01
Ingredient sourcing
Raw materials are traced to their source and checked for origin and ethical sourcing.
-
02
Formulation
Certified formulas are reviewed against the COSMOS rules for ingredients and preservation before it can carry the certification.
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03
Manufacturing
Our Tallinn factory is inspected on site for environmental and quality controls.
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04
Packaging and labeling
Packaging and labels are reviewed, including the stated natural and organic percentages.
Our lines
What's certified, and
what's made with care
Formulation
What goes into
our formulas
-
Plant oils and butters
Moisturizers built on plant oils such as sunflower, olive, shea and cocoa butter.
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Approved preservation
Only preservation systems permitted under COSMOS in our certified products.
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Sugar and sea salt
Natural exfoliants in our scrubs.
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Mineral pigments
Color in our makeup comes from mineral pigments and plant extracts.
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Sulfate-free cleansing
Gentle cleansers across face, body and shower gels.
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Rapeseed wax and eco glycerin
Plant-based wax for candles and a renewable glycerin base for diffusers and room sprays.
Transparency
How to read
a JOIK label
Certified favorites
Certified products customers love
Regenerating Night Cream | Moisture Magnet$45.00
“This cream is the real deal. I wear it overnight and my skin feels and looks great in the morning.”
Collagen Cleansing Balm | Reboost Collagen$42.00
“Feels smooth and then I rinse with warm water. My skin feels clean and moisturized.”
3 in 1 Makeup Stick | Blushing Pink$39.00
“It is the cutest pink and really easy to work with.”
Dual-Ended Highlighter and Concealer Stick | Subtle Pink / Soft Champagne$26.00
“Amazing product! Easy to use.”
Our standards in a routine
Moisture Magnet:
our standards in one routine
Our birch sap collection shows what these standards look like in a routine: Estonian birch sap from Võrumaa, Baltic red algae and four weights of hyaluronic acid, made in Tallinn with renewable energy and certified by Ecocert Greenlife.
Questions
About certification
Is JOIK certified organic?
What is the difference between COSMOS ORGANIC and COSMOS NATURAL?
How often is JOIK audited?
Are JOIK products vegan?
Is JOIK cruelty-free?
Why JOIK