Find your starting point
Skincare built around
what your skin really needs.
Three collections, each built for a different need. Start with the one that sounds like your skin today.
Daily hydration for skin comfort. Gentle, effective and made for every skin type.
Shop Hydration
Support skin as it changes. Firming formulas that help smooth fine lines and improve elasticity.
Shop Age Support
Bring back your natural glow. Brightens, smooths and revives with pure vitamin C.
Shop Glow
Not sure where to start?
Start with the
Discovery Duo.
Dry, tight, thirsty-feeling skin? Start here. The Morning Comfort Discovery Duo lets you try Moisture Magnet before you build a full routine. Made for all skin types.
$37
01 · Hydration
Moisture Magnet
Best for: dry, tight or thirsty-feeling skin. Works for every skin type, including sensitive and reactive skin.
02 · Age support
Re-Boost Collagen
Best for: firmness, elasticity and fine lines as skin changes. Plant-based bio-retinol, a gentler alternative if conventional retinol has irritated your skin.
03 · Glow
Re-Boost Glow
Best for: tired, dull skin. Pure vitamin C and gentle AHA, BHA and PHA acids brighten, smooth and revive your complexion.
How to choose
Questions,
answered.
Everything you need to build a routine that fits your skin.
Which collection is right for me?
Moisture Magnet is everyday hydration and comfort, for every skin type, including sensitive and reactive skin. Re-Boost Collagen targets firmness, elasticity and fine lines as skin changes over time. Re-Boost Glow is for tired, dull skin, with pure vitamin C and gentle AHA, BHA and PHA acids.
Can I mix products from different collections?
Yes. The collections are designed to work together. Mix products from different lines, build your routine your way, and add steps as your skin needs them.
I have sensitive skin. Where should I start?
Start with Moisture Magnet. The Skin Comfort Day Cream is made for sensitive and reactive skin. If conventional retinol has irritated your skin before, Re-Boost Collagen uses a plant-based bio-retinol instead.
What is bio-retinol?
Bio-retinol comes from Bidens pilosa, a plant alternative to conventional retinol. In Re-Boost Collagen it helps firm and smooth the skin, especially overnight.
Why birch sap instead of water?
Most moisturizers use water as their base. Moisture Magnet starts with birch sap, rich in amino acids, vitamins and minerals, so the base itself gives your skin something it can use.
Do I need every step?
No. A simple routine of cleanse, tone and moisturize is a great start. Add a serum, eye care or a night treatment when your skin asks for more.
Shop by type
Every step, every skin
ECOCERT certified formulations
Organic before
it was a trend.
JOIK was founded in 2005, before clean beauty had a name and before certifications became marketing tools. Twenty years of certified organic formulas, built in Estonia. Not a pivot. Not a rebrand. The same standard from the beginning.
Clean before it was a marketing claim.
Since 2005
Twenty yearsof making things properly,in Estonia.
Family-owned since 2005.
Shop all skincare