The water alternative
Birch sap is naturally rich in minerals, amino acids and sugars to nourish and support healthy-looking skin. Think of it as a comfort zone for your skin. Moisture-rich formulas help replenish hydration, support the skin barrier and leave skin feeling soft, supple and at ease. Simple, soothing care for skin that wants to feel good.
Moisture Magnet Collection
Pick Your Shade
Pick Your Shade
Pick Your Shade
Pick Your Shade
Pick Your Shade
Pick Your Shade
Pick Your Shade
About Moisture Magnet Collection
Moisture Magnet is JOIK's hydrating skincare routine for dry, tight or dehydrated skin. Estonian birch sap, hyaluronic acid and Saaremaa red algae draw moisture in and help hold it there.
- The routine: cleansing foam, hydrating toner, hyaluronic acid booster serum, day cream, night cream and roll-on eye gel
- Key ingredients: birch sap collected in the Estonian spring, hyaluronic acid, Saaremaa red algae
- Certified: Ecocert COSMOS Organic (the cleansing foam is COSMOS Natural); vegan and cruelty-free
- Made in: JOIK's own factory in Tallinn, Estonia, on 100% renewable energy
Want to try it first? The Morning Comfort Discovery Duo pairs two steps. For firming, see Re-Boost Collagen; for radiance, Re-Boost Glow.
Skin Comfort Day Cream
All three hero ingredients in one lightweight, deeply nourishing daily cream. Hydrates without heaviness and suitable for all skin types including sensitive.
Free shipping over $49 · 30-day returns
Ecocert certified skincare
Build your routine.
Choose the essential routine or the full routine for more complete daily care.
Three daily essentials for cleansing, hydration, and skin comfort.
Five daily steps for cleansing, hydration, eye care, and day-to-night support.
Hydrating and Smoothing Roll-On Eye Gel |Moisture Magnet
$45.00
Best value
Skincare Moisturizing Routine
Get the complete routine at a saving. Everything you need, in one set.
