Estonia · 59°N · Baltic Sea
Where our
ingredients grow
Many of JOIK's key botanicals come from Estonia's forests, bogs and coastline. Here's where each one grows, and why the place matters.
By the numbers
One of the cleanest
places on earth
#1
Environmental ranking
Estonia ranked first of 180 countries in the 2024 Environmental Performance Index.
Source: Yale EPI 2024
7
Clean-air countries
One of only seven countries that met the WHO annual guideline for fine-particle air pollution.
Source: IQAir World Air Quality Report 2024
~50%
Forest
About half of Estonia is covered by forest, much of it growing wild.
126°F
Seasonal range
Winters can reach −31°F and summers +95°F, a swing that pushes plants to adapt.
The science
Hard winters make
stronger plants
Plants that face deep cold, long summer light and a short season build up more of the protective compounds that skin benefits from.
Ingredient origins
Six Estonian botanicals
in your skincare
Võrumaa forest · SoutheastBirch sapTapped for just two to three weeks each spring. Naturally rich in minerals and amino acids, it is the hydrating base of Moisture Magnet.Found inSkin Comfort Day CreamHydrating Facial TonerHyaluronic Acid Booster SerumShop Moisture Magnet
Saaremaa island · WestLingonberryA small red berry rich in vitamin C and antioxidants, grown in Saaremaa's maritime climate. Helps skin look brighter and more even.Found inBrightening Facial TonerResurfacing Peeling MaskCollagen Cleansing Balm
Saaremaa coastlineRed algaeGathered from clean Baltic shores. Helps skin feel firmer and look smoother.Found inSkin Revive Day CreamRegenerating Night CreamSmooth & Bright Eye Cream
Saaremaa islandAlfalfaA nutrient-dense plant naturally rich in chlorophyll and antioxidants, for skin that looks fresh and healthy.Found inSkin Revive Day CreamRejuvenating Facial Toner
Baltic coastlineSea buckthornA bright orange-gold berry from a hardy coastal shrub, rich in vitamins A, C and E. Helps tired skin look revitalized.Found inGloss & Care Lip OilRegenerating Night CreamBody Oil With Golden Shimmer
Estonian bogsCloudberryA rare Nordic berry that grows in bogs and cannot be farmed, rich in vitamin C and omega fatty acids.Found inGloss & Care Lip OilCollagen Cleansing Balm15% Vitamin C + Rose Hydrogel Illuminating Double SerumShop the botanicals
Made with Estonian botanicals
Skin Comfort Day Cream | Moisture Magnet$45.00
“I’ve been using it for a month and my skin has improved a lot and stayed super moisturized.”
Hydrating Facial Toner | Moisture Magnet$36.00
“This is the best toner i’ve used! It is refreshing and makes my skin bouncy!”
Brightening Facial Toner | Reboost Glow$33.00
“The toners are magic! It's all about the toner. love it”
Gloss & Care Lip Oil$33.00
“The perfect color and really hydrating! My go-to lipgloss!”
The climate
Plants that grow fast
in a short summer
Estonian winters are long and cold, and summers are short and bright. Plants here fit a year's growth into a few months and build up protective compounds along the way.
Many of the botanicals we use are gathered from forests, bogs and coastlines rather than large farms.
From the land to the bottle
From Estonian soil
to our Tallinn facility
Questions
About our Estonian ingredients
Why does JOIK use Estonian ingredients?
Where does JOIK's birch sap come from?
Are JOIK's ingredients wild harvested?
Which JOIK products contain birch sap?
Why JOIK
Keep exploring
Start with birch sap
Our birch sap collection, or explore the full skincare range.