Where nature
works harder,
so your skin
doesn't have to.
Estonia is one of only seven countries in the world that meets WHO air quality standards. Cleaner air means stronger plants. Stronger plants mean skincare that actually works.
We respect nature. We value ancient knowledge. And we blend it with modern scientific expertise to create products that are as effective as they are responsible.
— The JOIK Philosophy
A premium Nordic skincare and beauty brand.
Born in Estonia in 2005, JOIK has spent two decades developing natural skincare and wellness products from our own factory in Tallinn. We blend Nordic traditions with modern science to create clean, sustainable formulations that reflect the purity of Northern nature.
Family-owned and independent — not part of any beauty conglomerate. The same team, the same values, the same factory for twenty years. In an industry where most brands eventually get acquired and reformulated, JOIK has never been sold and never will be.
Inspired by nature and feminine wellbeing, JOIK transforms daily life into warm, elegant moments of self-care — rooted in slow beauty and the Nordic lifestyle.
Family-owned and independent for twenty years. Never sold.
Every product manufactured using renewable energy in Tallinn.
Independently verified — not self-declared. Annual audit.
Estonia — #1 on the 2024 Environmental Performance Index.
An ancient tradition.
A modern commitment.
The name Joik is inspired by an ancient singing tradition of the nature-loving Sami people — a unique form of cultural expression that conveys deep emotion, honors nature and tradition, yet evolves with the modern world.
As a brand, Joik follows the same philosophy. We respect what came before. We evolve with what science makes possible. The result is skincare that is genuinely effective and genuinely clean — not one at the expense of the other.
Why Nordic plants are
different from anything else.
Estonia is one of only seven countries meeting WHO air quality standards. Less pollution means purer plants — and purer ingredients for your skin.
Nordic berries contain 2–4 times more antioxidants than the same plants grown in warmer climates. Extreme conditions force extraordinary adaptation.
JOIK's key ingredients are wild-harvested from Estonia's protected forests and coastlines. No pesticides, no heavy metals, no industrial farming.
Six plants. Each from a
specific corner of Estonia.
Harvested once a year in spring. Rich in minerals, amino acids and antioxidants.
Loaded with vitamin C and antioxidants. Prevents and reverses photoaging.
Boosts skin elasticity. Reduces fine lines and wrinkles.
Powerful antioxidant. Fights free radicals, supports collagen synthesis.
Rich in vitamins A, C and E. Revitalizes skin and delivers antioxidant defence.
Rare Nordic superfruit. 4× the vitamin C of oranges. Cannot be farmed.
From our facility.
To your skin.
Full control over quality, formulation and consistency — Tallinn, Estonia.
Every product manufactured using renewable energy at every step.
Recyclable monomaterial packaging and airless pumps reduce residue.
Every production run controlled in-house. Never outsourced.
Not self-declared.
Independently verified.
Any brand can call itself clean. JOIK is certified by ECOCERT — a European certification body that physically audits our ingredients, formulations, factory, and packaging every single year. Certification is not a badge we earned once. It is renewed annually or it lapses.
This means no parabens, no synthetic fragrances, no silicones, no GMOs, no petrochemicals. Not because we say so — because an independent auditor confirmed it.
Read the full Standards story →
European Natural
Beauty Awards.
To be eligible, a product must be made with ingredients that are at least 99% of natural origin. JOIK has been recognised every year since 2020.
JOIK Organic Makeup Sticks
RE-BOOST GLOW Vitamin C + Rose Hydrogel Illuminating Double Serum
RE-BOOST COLLAGEN Face, Neck & Decollete Night Treatment
Excellence Award — Makeup Line, Long-Lasting Eyeshadow
JOIK Organic Sunless Tan Body Lotion
JOIK Organic Sunless Tan Facial Drops
JOIK Organic Moisturising Nail & Cuticle Oil
JOIK Organic Illuminating & Brightening AHA Peeling Mask
JOIK Organic Extra Gentle Body Soap
JOIK Organic Refreshing Magnesium Foot Spray
JOIK Organic Moisturising & Nourishing Body Butter Stick
JOIK Organic Extra Gentle Cleansing Foam
JOIK Organic Relaxing Lavender Bath & Body Oil
JOIK Organic Extra Gentle Body Lotion
Every claim has a story.
Here is where to find it.
Why the world's cleanest country produces extraordinary skincare ingredients.
→ The Certification StandardsWhat ECOCERT organic certification means and why it is the gold standard.
→ The Practice SustainabilityGreen energy, palm oil free, rapeseed candles, and the Second Life program.
→ The Recognition Awarded Products20 years of wins at the European Natural Beauty Awards.
→Respect nature.
Value ancient knowledge.
Create with modern science.
JOIK transforms daily life into warm, elegant moments of self-care — rooted in slow beauty, the Nordic lifestyle, and a deep respect for the world we all share.