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Skin-first makeup.
Face, eyes and lips.
Makeup designed for glowing skin, not heavy coverage. Every formula is built on nourishing plant oils, so the color cares for your skin while you wear it.
Most loved
Our bestsellers
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Face
Light, blendable formulas that let your skin show through. Even, glowing and comfortable all day.
Foundations
A skincare-makeup hybrid that cares for your skin while it perfects it.
From $57
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Makeup Sticks
Creamy color for cheeks, lips and eyes, on a base of nourishing oils.
From $39
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Dual-Ended Stick
Highlighter and concealer in one soft, blendable stick.
From $26
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Eyes
Rich, long-lasting color and soft, precise pencils, made with skin-caring ingredients.
Shop lips
Lips
Color and care in one. Glossy, comfortable and never sticky.
Skin-first makeup
Healthy-looking skin
is the best makeup.
JOIK makeup is formulated like skincare: nourishing plant oils and butters carry the color, so it blends like skin, feels comfortable and cares for you while you wear it. ECOCERT certified and made in Estonia.
Glowing skin, not heavy coverage.
Since 2005
Twenty yearsof making things properly,in Estonia.
Family-owned since 2005.
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