Relax Your Body with Magnesium Mist
Magnesium + lavender.
Spray on tired feet and body. Wind down anywhere.
Shop Magnesium Spray
Three concerns. Three answers.
01
Why does skin start to lose its bounce?
Skin loses firmness as we age, and the neck and décolletage often show it first. This award-winning night treatment works while you sleep, with red algae from Saaremaa and plant-based bio-retinol. You wake up to skin that looks firmer and smoother, from face to neckline.
Shop the night treatment
02
Why does skin look so tired and dull?
Dead surface cells build up over time and leave skin looking flat. This resurfacing mask is made with Estonian bilberry and lingonberry, paired with gentle fruit and plant acids that lift away the dull surface layer. Skin looks brighter and more even.
Shop the peeling Mask
03
Why does skin still feel dry after moisturizer?
Most moisturizers are built on water. This day cream starts with Estonian birch sap instead, a natural source of minerals and amino acids that hydrate at a deeper level. Skin feels soft, calm, and comfortable all day.
Shop the Day CreamThree concerns. Three answers.
01
Why does skin start to lose its bounce?
Skin loses firmness as we age, and the neck and décolletage often show it first. This award-winning night treatment works while you sleep, with red algae from Saaremaa and plant-based bio-retinol. You wake up to skin that looks firmer and smoother, from face to neckline.
Shop the night treatment
02
Why does skin look so tired and dull?
Dead surface cells build up over time and leave skin looking flat. This resurfacing mask is made with Estonian bilberry and lingonberry, paired with gentle fruit and plant acids that lift away the dull surface layer. Skin looks brighter and more even.
Shop the peeling Mask
03
Why does skin still feel dry after moisturizer?
Most moisturizers are built on water. This day cream starts with Estonian birch sap instead, a natural source of minerals and amino acids that hydrate at a deeper level. Skin feels soft, calm, and comfortable all day.
Shop the Day Cream
Our Bestseller
Award-Winning Organic Formula
just two drops instead of a weekend tanning
Add few drops of JOIK Sunless Tan into your moisturizer or serum. Organic certified self tan that works using nature instead of harsh chemicals.
Made from sugarcane and red berry actives. Builds naturally, fades naturally. No yellow, no streaks. COSMOS ORGANIC certified by Ecocert Greenlife according to COSMOS Standard.
Pure Beauty Global Awards Winner
Beauty Shortlist Awards Winner
DISCOVER
Skincare
WE REPLACED WATER WITH
WE REPLACED WATER WITH
something better
From the Nordic birch forests.
Most hydrating skincare starts with water. The Moisture Magnet line starts with birch sap, collected during the short Nordic spring when the trees are at their peak. Birch sap is naturally rich in minerals, amino acids and sugars.
SHOP THE LINE
Awards & Recognition
20 Years. Recognised across five continents.
Awarded Products
Best Moisturiser — Beauty Shortlist
Moisture Magnet Day Cream
2026
Winner — ENBA
3-in-1 Makeup Sticks
2025
Winner — ENBA
RE-BOOST GLOW Double Serum
2025
Winner · Anne & Stiil — ENBA
RE-BOOST Collagen Night Treatment
2025
Excellence Award — ENBA
Long-Lasting Eyeshadow
2024
Best Lip Oil — Beauty Shortlist
Gloss & Care Lip Oil
2023
Best Highlighter — Beauty Shortlist
Highlighter Stick
2023
Best Foundation — Beauty Shortlist
Luminous Foundation
2023
Editor's Choice · Buduaar Award
3-in-1 Makeup Stick
2023
Winner — ENBA · Global Beauty Awards
Sunless Tan Facial Drops
2021
Finalist — ENBA · Global Beauty Awards
Moisturising Nail & Cuticle Oil
2021
Editor's Choice — Beauty Shortlist
3-in-1 Makeup Stick
2021
Winner — ENBA
Refreshing Magnesium Foot Spray
2020
Winner — ENBA
Body Butter Stick
2020
Winner — ENBA
Extra Gentle Body Line
2020
Editor's Choice — Beauty Shortlist
Super Balm for Face & Lips
2020
Awarded Products
Body Care
Real Reviews
What our customers are saying
★★★★★
"I was surprised — it really works as promised. The most natural tan I've ever tried. Just a few drops mixed into my moisturizer, fades beautifully. No orange, no smell. I finally understand why this product is award-winning."
Self-Tanning Drops★★★★★
"The best organic eyeshadow I have found. Stays on all day without budging, zero smudge, and removes easily with warm water and a little makeup remover. I also use the Pearl shade for highlighting. Impressive for an organic product."
Organic Eye Shadow★★★★★
"The most versatile product in my bag. So easy to use, 100% natural and genuinely good for your skin. I wear the Sunset Beach shade every day — it works as blush, bronzer and lip color. I didn't expect to love it this much."
3-in-1 Makeup Stick★★★★★
"My sensitive skin finally found its match. The scent is lovely and it absorbs beautifully without feeling heavy. My skin looks more hydrated than it has in years. I have tried everything — this is the one I keep coming back to."
Moisture Magnet Moisturizer★★★★★
"I love the smell and how gentle it is. My skin feels so calm and balanced after every use. It is the first toner I have used consistently because it never irritates. Such a beautiful product for sensitive skin."
Moisture Magnet TonerVerified reviews · Judge.me
Real Reviews
What our customers are saying
★★★★★
"I was surprised — it really works as promised. The most natural tan I've ever tried. Just a few drops mixed into my moisturizer, fades beautifully. No orange, no smell. I finally understand why this product is award-winning."
Self-Tanning Drops★★★★★
"The best organic eyeshadow I have found. Stays on all day without budging, zero smudge, and removes easily with warm water and a little makeup remover. I also use the Pearl shade for highlighting. Impressive for an organic product."
Organic Eye Shadow★★★★★
"The most versatile product in my bag. So easy to use, 100% natural and genuinely good for your skin. I wear the Sunset Beach shade every day — it works as blush, bronzer and lip color. I didn't expect to love it this much."
3-in-1 Makeup Stick★★★★★
"My sensitive skin finally found its match. The scent is lovely and it absorbs beautifully without feeling heavy. My skin looks more hydrated than it has in years. I have tried everything — this is the one I keep coming back to."
Moisture Magnet Moisturizer★★★★★
"I love the smell and how gentle it is. My skin feels so calm and balanced after every use. It is the first toner I have used consistently because it never irritates. Such a beautiful product for sensitive skin."
Moisture Magnet TonerVerified reviews · Judge.me