WE REPLACED WATER WITH
something better
From the Nordic birch forests.
Most hydrating skincare starts with water. JOIK certified organic Moisture Magnet line starts with birch sap, collected during the short Nordic spring when the trees are at their peak. Birch sap is naturally rich in minerals, amino acids and sugars.
SHOP THE LINE
20 Years. Recognised across five continents.
just few drops
Add few drops of JOIK Sunless Tan into your moisturizer or serum.
Made from sugarcane and red berry actives. Builds naturally, fades naturally. No yellow, no streaks.
What our customers are saying
"I was surprised — it really works as promised. The most natural tan I've ever tried. Just a few drops mixed into my moisturizer, fades beautifully. No orange, no smell. I finally understand why this product is award-winning."
Self-Tanning Drops"The best organic eyeshadow I have found. Stays on all day without budging, zero smudge, and removes easily with warm water and a little makeup remover. I also use the Pearl shade for highlighting. Impressive for an organic product."
Organic Eye Shadow"The most versatile product in my bag. So easy to use, 100% natural and genuinely good for your skin. I wear the Sunset Beach shade every day — it works as blush, bronzer and lip color. I didn't expect to love it this much."
3-in-1 Makeup Stick"My sensitive skin finally found its match. The scent is lovely and it absorbs beautifully without feeling heavy. My skin looks more hydrated than it has in years. I have tried everything — this is the one I keep coming back to."
Moisture Magnet Moisturizer"I love the smell and how gentle it is. My skin feels so calm and balanced after every use. It is the first toner I have used consistently because it never irritates. Such a beautiful product for sensitive skin."
Moisture Magnet Toner"I was surprised — it really works as promised. The most natural tan I've ever tried. Just a few drops mixed into my moisturizer, fades beautifully. No orange, no smell. I finally understand why this product is award-winning."
Self-Tanning Drops"The best organic eyeshadow I have found. Stays on all day without budging, zero smudge, and removes easily with warm water and a little makeup remover. I also use the Pearl shade for highlighting. Impressive for an organic product."
Organic Eye Shadow"The most versatile product in my bag. So easy to use, 100% natural and genuinely good for your skin. I wear the Sunset Beach shade every day — it works as blush, bronzer and lip color. I didn't expect to love it this much."
3-in-1 Makeup Stick"My sensitive skin finally found its match. The scent is lovely and it absorbs beautifully without feeling heavy. My skin looks more hydrated than it has in years. I have tried everything — this is the one I keep coming back to."
Moisture Magnet Moisturizer"I love the smell and how gentle it is. My skin feels so calm and balanced after every use. It is the first toner I have used consistently because it never irritates. Such a beautiful product for sensitive skin."
Moisture Magnet TonerA little fragrance for every space.
A simple and natural way to bring a gentle, lasting scent to the places around you. Drop them in a drawer, hang them in a wardrobe, leave them in your car.
Made from Estonian birchwood sourced from wood-industry residue and packaged in a reusable glass jar. Re-scentable when the fragrance fades.
Explore Wooden Beads