She gets ready in 8 minutes. On purpose.
She has a job, kids, a life. Her mornings are 8 minutes, by design. She wants the one thing that makes her feel put-together fast. Her answer is the Gloss & Care Lip Oil.
Shop Lip OilShe treats her body the way she treats her face.
She doesn't skip body care. She wants a full routine, she just hadn't found certified organic products that actually feel like something. Her answer is the JOIK Organic Body Scrub.
Shop Organic ScrubShe wants a tan. Not a chemical experiment.
She wanted a real tan. Not a chemical experiment. She found an award-winning certified organic self-tan she mixes right into her moisturizer. No orange. No smell. Just a glow that actually looks like her.
Shop Self-Tanning DropsShe gets ready in 8 minutes. On purpose.
She has a job, kids, a life. Her mornings are 8 minutes, by design. She wants the one thing that makes her feel put-together fast. Her answer is the Gloss & Care Lip Oil.
Shop Lip OilShe treats her body the way she treats her face.
She doesn't skip body care. She wants a full routine, she just hadn't found certified organic products that actually feel like something. Her answer is the JOIK Organic Body Scrub.
Shop Organic ScrubShe wants a tan. Not a chemical experiment.
She wanted a real tan. Not a chemical experiment. She found an award-winning certified organic self-tan she mixes right into her moisturizer. No orange. No smell. Just a glow that actually looks like her.
Shop Self-Tanning DropsWhy it matters
is a word.
ECOCERT ORGANIC
is a standard.
ECOCERT ORGANIC certification means the ingredients, sourcing, and production have been independently verified and documented.
Learn About Our Standardsfresh spring
on your skin
From the Nordic birch forests.
Most moisturizers start with water. Ours not. Ours starts with birch sap, collected during the short Nordic spring when the trees are at their most alive. Naturally rich in minerals, amino acids and sugars that mirror your skin's own moisturizing factors. Your skin knows exactly what to do with it.
SHOP BESTSELLER
20 Years. Recognised across five continents.
What our customers say
"I was surprised — it really works as promised. The most natural tan I've ever tried. Just a few drops mixed into my moisturizer, fades beautifully. No orange, no smell. I finally understand why this product is award-winning."
Self-Tanning Drops"The best organic eyeshadow I have found. Stays on all day without budging, zero smudge, and removes easily with warm water and a little makeup remover. I also use the Pearl shade for highlighting. Impressive for an organic product."
Organic Eye Shadow"The most versatile product in my bag. So easy to use, 100% natural and genuinely good for your skin. I wear the Sunset Beach shade every day — it works as blush, bronzer and lip color. I didn't expect to love it this much."
3-in-1 Makeup Stick"My sensitive skin finally found its match. The scent is lovely and it absorbs beautifully without feeling heavy. My skin looks more hydrated than it has in years. I have tried everything — this is the one I keep coming back to."
Moisture Magnet Moisturizer"I love the smell and how gentle it is. My skin feels so calm and balanced after every use. It is the first toner I have used consistently because it never irritates. Such a beautiful product for sensitive skin."
Moisture Magnet Toner"I was surprised — it really works as promised. The most natural tan I've ever tried. Just a few drops mixed into my moisturizer, fades beautifully. No orange, no smell. I finally understand why this product is award-winning."
Self-Tanning Drops"The best organic eyeshadow I have found. Stays on all day without budging, zero smudge, and removes easily with warm water and a little makeup remover. I also use the Pearl shade for highlighting. Impressive for an organic product."
Organic Eye Shadow"The most versatile product in my bag. So easy to use, 100% natural and genuinely good for your skin. I wear the Sunset Beach shade every day — it works as blush, bronzer and lip color. I didn't expect to love it this much."
3-in-1 Makeup Stick"My sensitive skin finally found its match. The scent is lovely and it absorbs beautifully without feeling heavy. My skin looks more hydrated than it has in years. I have tried everything — this is the one I keep coming back to."
Moisture Magnet Moisturizer"I love the smell and how gentle it is. My skin feels so calm and balanced after every use. It is the first toner I have used consistently because it never irritates. Such a beautiful product for sensitive skin."
Moisture Magnet TonerFifteen beads.
Two months of fragrance.
Hand-turned Estonian birchwood. Drop them in a drawer, hang them in a wardrobe, leave them in your car.
Fifteen hand-turned beads of Estonian birchwood. Up to two months of natural fragrance — no plug, no flame. Re-scentable when the fragrance fades.
Explore Wooden Beads