She gets ready in 8 minutes. On purpose.
She has a job, kids, a life. Her mornings are busy but she likes to take care of yourself. She wants the one thing that makes her feel put-together fast. Her favourite Joik product is the Gloss & Care Lip Oil.
Shop Lip OilShe loves her body like its luxury. only organic.
She doesn't skip body care. She wants a full body ritual, she just hadn't found organic products that feel truly luxurious. Her favourite Joik product is the Joik Organic Scrub.
Shop Organic ScrubShe wants a tan. Not a chemical experiment.
She never heard of an award-winning certified organic self-tan drops you can mix right into your moisturizer. Now she has. She loves her glow. Her favourite Joik product is the Self-Tanning Drops.
Shop Self-Tanning DropsShe gets ready in 8 minutes. On purpose.
She has a job, kids, a life. Her mornings are busy but she likes to take care of yourself. She wants the one thing that makes her feel put-together fast. Her favourite Joik product is the Gloss & Care Lip Oil.
Shop Lip OilShe loves her body like its luxury. only organic.
She doesn't skip body care. She wants a full body ritual, she just hadn't found organic products that feel truly luxurious. Her favourite Joik product is the Joik Organic Scrub.
Shop Organic ScrubShe wants a tan. Not a chemical experiment.
She never heard of an award-winning certified organic self-tan drops you can mix right into your moisturizer. Now she has. She loves her glow. Her favourite Joik product is the Self-Tanning Drops.
Shop Self-Tanning DropsWhy it matters
is a word.
ECOCERT ORGANIC
is a standard.
ECOCERT ORGANIC certification means the ingredients, sourcing, and production have been independently verified and documented.
Learn About Our Standardsfresh spring
on your skin
From the Nordic birch forests.
Most moisturizers start with water. Ours not. Ours starts with birch sap, collected during the short Nordic spring when the trees are at their most alive. Naturally rich in minerals, amino acids and sugars that mirror your skin's own moisturizing factors. Your skin knows exactly what to do with it.
SHOP BESTSELLER
20 Years. Recognised across five continents.
What our customers say
"I was surprised — it really works as promised. The most natural tan I've ever tried. Just a few drops mixed into my moisturizer, fades beautifully. No orange, no smell. I finally understand why this product is award-winning."
Self-Tanning Drops"The best organic eyeshadow I have found. Stays on all day without budging, zero smudge, and removes easily with warm water and a little makeup remover. I also use the Pearl shade for highlighting. Impressive for an organic product."
Organic Eye Shadow"The most versatile product in my bag. So easy to use, 100% natural and genuinely good for your skin. I wear the Sunset Beach shade every day — it works as blush, bronzer and lip color. I didn't expect to love it this much."
3-in-1 Makeup Stick"My sensitive skin finally found its match. The scent is lovely and it absorbs beautifully without feeling heavy. My skin looks more hydrated than it has in years. I have tried everything — this is the one I keep coming back to."
Moisture Magnet Moisturizer"I love the smell and how gentle it is. My skin feels so calm and balanced after every use. It is the first toner I have used consistently because it never irritates. Such a beautiful product for sensitive skin."
Moisture Magnet Toner"I was surprised — it really works as promised. The most natural tan I've ever tried. Just a few drops mixed into my moisturizer, fades beautifully. No orange, no smell. I finally understand why this product is award-winning."
Self-Tanning Drops"The best organic eyeshadow I have found. Stays on all day without budging, zero smudge, and removes easily with warm water and a little makeup remover. I also use the Pearl shade for highlighting. Impressive for an organic product."
Organic Eye Shadow"The most versatile product in my bag. So easy to use, 100% natural and genuinely good for your skin. I wear the Sunset Beach shade every day — it works as blush, bronzer and lip color. I didn't expect to love it this much."
3-in-1 Makeup Stick"My sensitive skin finally found its match. The scent is lovely and it absorbs beautifully without feeling heavy. My skin looks more hydrated than it has in years. I have tried everything — this is the one I keep coming back to."
Moisture Magnet Moisturizer"I love the smell and how gentle it is. My skin feels so calm and balanced after every use. It is the first toner I have used consistently because it never irritates. Such a beautiful product for sensitive skin."
Moisture Magnet TonerScent your world.
Not just your room.
Estonian birchwood. Carved into something beautiful.
Fifteen hand-turned beads of Estonian birchwood. Drop them in a drawer, hang them in your wardrobe, leave them in your car. Up to two months of natural fragrance — no plug, no flame.
Explore Wooden Beads