Twenty years of quiet craft. Now in the US.
JOIK is an Estonian home and body brand founded in 2005. Our skincare and makeup are independently certified ECOCERT COSMOS Organic — every ingredient and formula audited by a third party to the strictest European organic standards. Home fragrances are developed with perfumers in Grasse, France. Everything is manufactured in our own factory in Tallinn, powered by 100% renewable energy.
Creators with a point of view. A US audience. A genuine connection to the product.
The Creators Circle is for US-based creators whose content reflects considered living — skincare, home, everyday quality, an aesthetic that is unhurried and specific. We are not looking for volume. We are not looking for trend-driven content or high-frequency posting.
We are looking for creators who already have a genuine relationship with the kind of products JOIK makes and an audience in the US market that would care about them.
If that is not where your content lives, this program is not the right fit.
Apply. We review. If there is a fit, we reach out directly.
Applications are reviewed by our team. We reach out directly if there is a fit. There is no set timeline and no guarantee of acceptance. We keep the program small.
Your application should include your social handles and a link to your content.
Everything you need. Nothing you don't.
A unique referral link and discount code your audience can use on their first JOIK order.
You earn commission on every completed order placed through your link or code.
Track your links, referrals, and sales. Payouts are handled directly through the portal.
A generous discount on JOIK products for personal evaluation — separate from any campaign gifting.
No posting requirements. No minimums. No exclusivity. If you share, you earn. If you don't, nothing changes.
Select creators are invited for product testing, early access, and campaign work. Based on fit. No guarantees.
What you are putting your name next to.
Founded in Tallinn in 2005. Two decades of in-house manufacturing.
Every product made in our own factory, powered entirely by renewable energy.
Home fragrances developed with perfumers in the fragrance capital of the world.
Skincare and makeup independently audited to the strictest European organic standards.
For collaborations that fall outside the Creators Circle.
Brand partnerships, wholesale inquiries, press, and other commercial relationships are handled separately. If you are exploring something outside the scope of this program, reach us directly at partnerships@joikusa.com
Apply. We review every submission personally.
Applications are open to US-based creators. Submit your information and we will be in touch.
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