YOUR MOISTURIZER STARTS HERE
Most moisturizers use water as their base. Ours starts with birch sap, tapped from Nordic forests and rich in minerals your skin can actually use. We add Baltic red algae from cold northern waters to lock it in. Start with the day cream. Everything else builds from there.
JOIK ORGANIC MOISTURE MAGNET
Skin Comfort Day Cream
ECOCERT CERTIFIED ORGANIC · VEGAN · ALL SKIN TYPES
All-day hydration without heaviness. Works for every skin type. Safe for sensitive skin and works for reactive skin too.
$45.00
NATURE`S HYDRATING FORMULA
What Makes It Work
BIRCH SAP
Rich in amino acids, vitamins, and minerals. Replaces ordinary water to give skin what it can actually absorb.
4 weights of hyaluronic acid
Multi-level hydration from surface to deeper layers. Holds moisture where your skin needs it most.
RED ALGAE
Harvested from cold Nordic waters. Helps protect the skin barrier and prevents moisture from escaping.
Prickly pear oil
Cold-pressed luxurious oil from cactus fruit seeds.Helps protect against environmental stress, supports skin's long-term resilience.
JOJOBA OIL
Structurally similar to skin's own oils. Balances without clogging, supports the moisture barrier, and keeps skin soft without heaviness.
DIPOTASSIUM GLYCYRRHIZINATE
Derived from licorice root. Calms irritation, reduces redness, and makes the formula safe for even the most reactive skin types.
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Complete care from morning to night
Pick Your Shade
Pick Your Shade
Pick Your Shade
Pick Your Shade
ORGANIC BEFORE IT WAS A TREND
CLEAN BEFORE IT WAS A MARKETING
JOIK was founded in 2005 — before clean beauty had a name, before certifications became marketing tools, before most brands knew what ECOCERT was. Twenty years of certified organic formulas, built in Estonia from Nordic ingredients. Not a pivot. Not a rebrand. The same standard from the beginning.
The skincare collections
Two families.
Every one built to perform.
Moisture Magnet keeps skin comfortable and hydrated day to day. Re\Boost Collagen goes further targeting firmness, elasticity, and the signs that appear as skin changes over time. Both lines are ECOCERT certified organic. Both are built around ingredients that work. They're also designed to work together. Mix products from both lines, build your routine your way, and add steps as your skin needs them. Every product stands on its own. Every combination makes sense.
Moisture magent hydrating routine
Birch Sap · Saaremaa Red Algae · Hyaluronic Acid · All day hydration
Re-Boost Collagen firming routine
Bio-retinol · Phyto-collagen · Senolytic actives · Your skin, visibly stronger..
JOIK ORGANIC RE BOOST COLLAGEN
Face, Neck & Decollete Night Treatment
ECOCERT CERTIFIED ORGANIC · VEGAN · ALL SKIN TYPES
Bio-retinol from Bidens Pilosa firms and smooths overnight. If conventional retinol has irritated your skin before — this was made for you. Safe to use morning and night, without the usual side effects.
$69.00
DAILY HYDRATION FOR SKIN COMFORT
Joik’s organic formulas are gentle, effective, and perfect for your everyday skincare routine. They hydrate, nourish, and protect, keeping your skin healthy, comfortable, and ready for anything.
SHOP HYDRATIONSupport skin as it changes
As skin loses elasticity over time, it needs more than moisture. Joik's firming formulas help smooth fine lines, improve elasticity, and support a stronger, healthier-looking skin barrier.
SHOP AGE SUPPORTBring back your natural glow
If skin looks tired, dull, or uneven — it's time to restore radiance. The Re\Boost Glow line brightens, smooths, and revives your complexion with pure Vitamin C and Nordic botanicals.
SHOP GLOWDAILY HYDRATION FOR SKIN COMFORT
Joik’s organic formulas are gentle, effective, and perfect for your everyday skincare routine. They hydrate, nourish, and protect, keeping your skin healthy, comfortable, and ready for anything.
SHOP HYDRATIONSupport skin as it changes
As skin loses elasticity over time, it needs more than moisture. Joik's firming formulas help smooth fine lines, improve elasticity, and support a stronger, healthier-looking skin barrier.
SHOP AGE SUPPORTBring back your natural glow
If skin looks tired, dull, or uneven — it's time to restore radiance. The Re\Boost Glow line brightens, smooths, and revives your complexion with pure Vitamin C and Nordic botanicals.
SHOP GLOW
JOIK ORGANIC RE BOOST GLOW FOR TIRED SKIN
15% Vitamin C + Rose Hydrogel Illuminating Double Serum
ECOCERT CERTIFIED ORGANIC · VEGAN · ALL SKIN TYPES
Two dispensers. One bottle. Pure Vitamin C stays separate from the rose hydrogel until the moment of application — keeping both formulas active and stable. One side brightens and evens skin tone. The other hydrates and soothes with rose hydrolat and Nordic lingonberry. Dispense each in turn, smooth onto skin, and they work as one.
$60.00
Also in skincare
ORGANIC CARE FOR EVERYONE YOU LOVE
Hands & Feet
Most hand and foot care isn't organic. Ours is. Certified formulas for daily care and targeted treatments for when skin needs more than just a basic moisturizer.
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Lip Care
Organic lip care that actually nourishes. No mineral oils, no synthetic fragrance. From everyday balms to targeted treatments that protect and restore.
Explore
Extra Gentle
When skin is sensitive, ingredients matter most. Fragrance-free formulas made for babies, children, and everyone who needs a gentler touch.
Explore
Body Care
Option 1 One of the few fully certified organic body care lines you'll find. Oils, and scrubs that give your whole body the same standard as your face care.
Explore
Sunless Tan
The tan you want. The ingredient standard you won't find anywhere else. One of the only certified organic self-tan lines.
ExploreOur philosophy
Value ancient knowledge.
Create with modern science.
JOIK transforms daily life into warm, elegant moments of self-care. Rooted in slow beauty, the Nordic lifestyle, and a deep respect for the world we all share.