The Truth About Ecocert and Clean Beauty Standards

Beyond the Buzz of “Clean Beauty”

In recent years, clean beauty has become one of the most popular terms in the beauty industry.

Brands use it to suggest products that are safe, natural, and free from harmful ingredients. But here’s the truth: clean beauty has no official definition.

Each brand decides for itself what “clean” means, which can leave consumers confused and uncertain.

That’s where Ecocert certification makes all the difference.

What Is Ecocert?

Founded in France in 1991, Ecocert is one of the world’s most respected certification bodies for organic and natural products. It doesn’t rely on vague promises. Instead, it applies strict, transparent, and independently verified standards.

When a product carries the Ecocert logo, it means:

• Ingredients are sourced responsibly and sustainably

• No parabens, silicones, synthetic fragrances, or GMOs are allowed

• Packaging must be recyclable or biodegradable

• Production processes must meet strict environmental standards

• The entire supply chain is reviewed and approved by auditors

For JOIK, our Organic line is certified by Ecocert under the COSMOS standard, guaranteeing that every step of production is honest, transparent, and sustainable.

Clean Beauty vs. Certified Beauty

So, how does clean beauty compare with Ecocert?

• Clean beauty: a marketing term, with no universal rules or enforcement. One brand’s “clean” may still include questionable synthetics.

• Ecocert: an independent certification with clear, enforceable standards and third-party audits.

In other words, clean beauty asks you to trust the brand. Ecocert certification proves the brand has earned your trust.

Why Certification Matters

Consumers deserve to know exactly what they’re putting on their skin. Without certification, claims like natural or clean are open to interpretation.

Certification removes the guesswork by providing:

• Transparency – every ingredient is tracked and verified

• Safety – harmful substances are banned

• Sustainability – packaging, sourcing, and production must respect the planet

• Trust – independent inspection guarantees compliance

When you see the Ecocert logo, you know the product has been held to the highest standard—not just a marketing promise.

The JOIK Philosophy

At JOIK, we believe honesty and beauty go hand in hand. That’s why we chose Ecocert certification for our Organic line. It reflects our values of transparency, sustainability, and respect for nature.

We don’t just want to create beautiful products—we want to create trusted products that enrich lives without compromise.

Why This Matters to You

The beauty industry is full of labels, but not all of them mean something. By choosing Ecocert-certified products, you’re making a conscious choice for:

• Healthier skin

• Cleaner formulations

• Sustainable living

• Honest, verifiable standards

With JOIK Organic, you don’t have to wonder if “clean” really means clean—you can be certain.

Experience the Difference

Discover JOIK Organic, a collection of Ecocert-certified skincare and beauty products crafted in Northern Europe. Rooted in Estonia’s pristine nature and guided by strict global standards, our products go beyond clean beauty to deliver certified trust and timeless Nordic design.

Because the truth is simple: real beauty is transparent, certified, and sustainable.