Article: About JOIK

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Natural Cosmetics Born in Northern Europe

Founded in 2005, JOIK is a Northern European cosmetics brand with roots in Estonia’s pure, unspoiled nature. From the very beginning, our mission has been simple: to create effective, safe, and beautiful products that bring balance and well-being to everyday life.

Today, JOIK offers a full range of certified organic skincare, luxurious scented candles, home fragrances, and home-spa essentials—a complete lifestyle collection where nature meets modern science and Nordic design.

Rooted in Estonia’s Nature

Estonia’s nature has always inspired JOIK. From the untouched forests to the clean sea air, our home is a place where purity is part of daily life—and it is this purity we capture in our products.

We proudly source local ingredients known for their unique properties:

Alfalfa, red algae, and lingonberry from the island of Saaremaa
Birch sap from the pristine forests of Võrumaa

These ingredients, combined with modern skincare science, result in natural cosmetics that are both powerful and gentle.

Certified Organic Skincare You Can Trust

At JOIK, we believe beauty should never compromise safety or honesty. That’s why our JOIK Organic line is certified by Ecocert according to the COSMOS standard.

This independent certification guarantees that:

Every ingredient is carefully vetted
Production methods meet strict environmental standards
Packaging is safe, sustainable, and recyclable
Marketing and claims are transparent and truthful

When you choose JOIK, you choose organic skincare backed by trusted certification.

Where Tradition Meets Modern Innovation

JOIK represents the harmony of Nordic skincare traditions and modern cosmetic science. Our formulas are designed not only to care for the skin but to enrich the senses.

We believe beauty is multi-layered: it’s about how products feel, how they work, and how they look. That’s why we place equal emphasis on effectiveness, sensory experience, and design.

Design as Part of the Experience

For years, JOIK has collaborated with Estonian designers and artists to ensure every product feels like a piece of Nordic craftsmanship.

Elegant packaging that looks beautiful in your home
Easily recyclable materials for sustainability
Limited-edition collaborations that celebrate art and culture

Our design philosophy ensures that JOIK products don’t just work—they inspire and uplift.

Beauty Saves the World

At JOIK, we live by a simple belief: beauty has the power to make the world better.

Beauty is in the way we care for ourselves, the respect we show our environment, and the moments of joy we create in everyday rituals. Each JOIK product is a reminder that small daily luxuries can spark positive change—for people and for the planet.

Experience JOIK USA

Now available in the United States, JOIK USA brings this blend of natural cosmetics, organic skincare, and Nordic lifestyle to your home. Whether you’re discovering our certified face creams, lighting a JOIK candle, or creating a spa-like retreat with our home-fragrance collection, you’re experiencing a piece of Estonia’s natural heritage.

Welcome to JOIK USA—where nature, science, and design come together to create beauty that lasts.